In the electric age, you no longer just produce 
packages, you produce service. With Xerography for 
example, the book itself ceases to be a bound 
package and becomes an electric service obtainable 
by telephone and computer. From any part of the 
world and delivered immediately , as it were, 
according to your need, your specifications. Instead 
of just picking up a book that happens to be on the 
shelf or on the table for sale, you go and specify